Tom Riordan – Medium

Tom Riordan

Tom Riordan

Google Hands Privacy Advocates Another Dartboard with “Topics”

Which side are you on?

Feb 4, 2022

Google Hands Privacy Advocates Another Dartboard with “Topics”

Feb 4, 2022

Tom Riordan

The Gardener’s Approach to Ad Campaign Measurement

How will ad campaign measurement change as privacy regulation makes attribution much more difficult? As an ad measurement enthusiast and…

Nov 4, 2021

The Gardener’s Approach to Ad Campaign Measurement

Nov 4, 2021

Tom Riordan

The Anonymous Internet

The date was June 23rd, 2021, and the digital advertising world was right on schedule to eventually fall apart. The deprecation of 3rd…

Jul 30, 2021

The Anonymous Internet

Jul 30, 2021

Tom Riordan

LiveRamp ATS a Slam Dunk, says Forrester

The research is in: Forrester is suggesting massive revenue gains for brands that use LiveRamp’s new ATS cookie alternative. Should every…

Jun 7, 2021

LiveRamp ATS a Slam Dunk, says Forrester

Jun 7, 2021

Tom Riordan

Where Have All the iPhones Gone?

With reports of opt-out rates over 95%, iOS 14.5 is feeling like an even bigger shock than anticipated for publishers and marketers.

May 11, 2021

May 11, 2021

Tom Riordan

Welcome to SugarFree

Hi there. My name is Tom and you’ve found SugarFree, an advertising software company that helps brands & agencies navigate the cookieless…

May 6, 2021

May 6, 2021

Tom Riordan

Tom Riordan

Tom founded SugarFree to help brands navigate the cookieless world. His background is in media planning & buying, adtech and martech.

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