Tom RiordanGoogle Hands Privacy Advocates Another Dartboard with “Topics”Which side are you on?Feb 4, 20221Feb 4, 20221
Tom RiordanThe Gardener’s Approach to Ad Campaign MeasurementHow will ad campaign measurement change as privacy regulation makes attribution much more difficult? As an ad measurement enthusiast and…Nov 4, 2021Nov 4, 2021
Tom RiordanThe Anonymous InternetThe date was June 23rd, 2021, and the digital advertising world was right on schedule to eventually fall apart. The deprecation of 3rd…Jul 30, 2021Jul 30, 2021
Tom RiordanLiveRamp ATS a Slam Dunk, says ForresterThe research is in: Forrester is suggesting massive revenue gains for brands that use LiveRamp’s new ATS cookie alternative. Should every…Jun 7, 2021Jun 7, 2021
Tom RiordanWhere Have All the iPhones Gone?With reports of opt-out rates over 95%, iOS 14.5 is feeling like an even bigger shock than anticipated for publishers and marketers.May 11, 2021May 11, 2021
Tom RiordanWelcome to SugarFreeHi there. My name is Tom and you’ve found SugarFree, an advertising software company that helps brands & agencies navigate the cookieless…May 6, 2021May 6, 2021