How will ad campaign measurement change as privacy regulation makes attribution much more difficult? As an ad measurement enthusiast and someone who eats and sleeps cookieless, this question is near and dear to me. But it’s also complex — so let’s use a metaphor to make it simple: You are…

The date was June 23rd, 2021, and the digital advertising world was right on schedule to eventually fall apart. The deprecation of 3rd parties cookies in Chrome — the most popular web browser globally — would come at year’s end. Most of us were feeling quite underprepared, with few advertisers…

The research is in: Forrester is suggesting massive revenue gains for brands that use LiveRamp’s new ATS cookie alternative. Should every advertiser expect this good of a return? Like many ad folks, I’ve been consuming various LiveRamp products for years. They’ve long set the standard for interoperability, and recently have…

With reports of opt-out rates over 95%, iOS 14.5 is feeling like an even bigger shock than anticipated for publishers and marketers. It’s hard to get an accurate count — because, ya know, Apple — but one thing is for sure: the…

Hi there. My name is Tom and you’ve found SugarFree, an advertising software company that helps brands & agencies navigate the cookieless world. The addressable advertising world is changing, with cookies and other heavily relied upon forms of direct targeting undergoing…