The Anonymous Internet

  • +36.5% due to Apple Safari ITP (2019)
  • +3.5% due to Mozilla Firefox ETP (2019)
  • +6.5% due to Microsoft Edge/IE Tracking Prevention (2020)
  • +2% due to Samsung Internet Smart Anti-Tracking (2019)
  • +48.5% Chrome
  • +1% Opera
  1. Compare the clearing costs of auctions without a user ID present (i.e. Anonymous) vs. those with a user ID present (i.e. Addressable):
Anonymous Internet Users are half the cost.
Chrome auctions clear at at 1.8x the price.

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Tom founded SugarFree to help brands navigate the cookieless world. His background is in media planning & buying, adtech and martech.

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Tom Riordan

Tom Riordan

Tom founded SugarFree to help brands navigate the cookieless world. His background is in media planning & buying, adtech and martech.

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