Tom RiordanGoogle Hands Privacy Advocates Another Dartboard with “Topics”Which side are you on?4 min read·Feb 4, 2022--1--1
Tom RiordanThe Gardener’s Approach to Ad Campaign MeasurementHow will ad campaign measurement change as privacy regulation makes attribution much more difficult? As an ad measurement enthusiast and…3 min read·Nov 4, 2021----
Tom RiordanThe Anonymous InternetThe date was June 23rd, 2021, and the digital advertising world was right on schedule to eventually fall apart. The deprecation of 3rd…3 min read·Jul 30, 2021----
Tom RiordanLiveRamp ATS a Slam Dunk, says ForresterThe research is in: Forrester is suggesting massive revenue gains for brands that use LiveRamp’s new ATS cookie alternative. Should every…3 min read·Jun 7, 2021----
Tom RiordanWhere Have All the iPhones Gone?With reports of opt-out rates over 95%, iOS 14.5 is feeling like an even bigger shock than anticipated for publishers and marketers.2 min read·May 11, 2021----
Tom RiordanWelcome to SugarFreeHi there. My name is Tom and you’ve found SugarFree, an advertising software company that helps brands & agencies navigate the cookieless…2 min read·May 6, 2021----