Tom Riordan – Medium

Tom Riordan

Google Hands Privacy Advocates Another Dartboard with “Topics”

Which side are you on?

4 min readFeb 4, 2022

--

1

Google Hands Privacy Advocates Another Dartboard with “Topics”

--

1

Tom Riordan

The Gardener’s Approach to Ad Campaign Measurement

How will ad campaign measurement change as privacy regulation makes attribution much more difficult? As an ad measurement enthusiast and…

3 min readNov 4, 2021

--

The Gardener’s Approach to Ad Campaign Measurement

--

Tom Riordan

The Anonymous Internet

The date was June 23rd, 2021, and the digital advertising world was right on schedule to eventually fall apart. The deprecation of 3rd…

3 min readJul 30, 2021

--

The Anonymous Internet

--

Tom Riordan

LiveRamp ATS a Slam Dunk, says Forrester

The research is in: Forrester is suggesting massive revenue gains for brands that use LiveRamp’s new ATS cookie alternative. Should every…

3 min readJun 7, 2021

--

LiveRamp ATS a Slam Dunk, says Forrester

--

Tom Riordan

Where Have All the iPhones Gone?

With reports of opt-out rates over 95%, iOS 14.5 is feeling like an even bigger shock than anticipated for publishers and marketers.

2 min readMay 11, 2021

--

--

Tom Riordan

Welcome to SugarFree

Hi there. My name is Tom and you’ve found SugarFree, an advertising software company that helps brands & agencies navigate the cookieless…

2 min readMay 6, 2021

--

--

Tom Riordan

Tom Riordan

Tom founded SugarFree to help brands navigate the cookieless world. His background is in media planning & buying, adtech and martech.

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams